The legacy of guitar icon Jimi Hendrix will certainly live on for generations to come, and now thanks to the US Postal Service, Hendrix image will now live ‘forever’ on a new commemorative stamp.
The USPS unveiled the psychedelic Forever stamp honoring the 1960s rock icon as part of its Music Icons series during a ceremony at SXSW last week. Artist Rudy Gutierrez designed the colorful stamp depicting Hendrix playing his signature white Fender Stratocaster with his left hand and wearing one of his military jackets paired with a scarf. The artwork, designed to resemble a 45 rpm record sleeve, also references the butterflies mentioned in his song “Little Wing” according to USA Today.
“The technical challenge was making art that will still read at stamp size, so it was a matter of not being overly complicated,” Gutierrez says in a media release via USA Today. “It was important to make the art accessible … and to be true to the incredible combination of rawness and virtuosity that was Jimi Hendrix.”
The unveiling of the stamp has a personal connection to Hendrix’s sister Janie, who runs Experience Hendrix, and said in a statement that “the honor of the stamp really comes from the lost art of letter-writing. While Jimi was in the Army, he wrote these wonderful postcards and letters to my dad. There’s something about handwriting a letter that gives a sense of intimacy.”
Hendrix joins the ranks of other music icons previously honored on a commemorative stamp by the USPS, including Johnny Cash, Ray Charles and Lydia Mendoza. The next honorees in USPS Music Icons series will include Janis Joplin and James Brown.