Two years ago, soccer star David Beckham launched his David Beckham underwear line – remember those huge posters of him in his undies plastered everywhere? His line was specially made for H&M and has been selling like hotcakes since its launch on Valentine’s Day 2012.
Now, for those who owns a Samsung smart TV will be able to use their remotes to buy Beckham’s undies – actually his whole line of body wear – this Super Bowl Sunday.
Here’s how it will work; H&M will air a thirty-second commercial on Super Bowl Sunday during the second quarter of the game. In the commercial, you’ll see Beckham running around in his underwear and when he stops, a pop-up will appear on your smart TV that will direct you to an H&M webpage to purchase the items.
Don’t worry about missing any of the game by click on the pop-up, the webpage will appear in the corner of your TV while the broadcast continues.
Learn more about how to buy Beckham’s undies during the Super Bowl in the full Entertainment Report below.