Music

Five Classic MTV Commercials With Artists Demanding ‘I Want My MTV!’

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Photo credit: Hulton Archive/Getty Images

Photo credit: Hulton Archive/Getty Images

kearthevents Britt Bickel
Web Producer |
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All this week leading up to K-EARTH 101’s ‘I Want My MTV Weekend’ kickoff on Friday, we’re going back in time to revisit that golden first decade of music that put MTV on the map!

After its launch in 1981, MTV became home to all biggest artists in music, not only featuring a 24 hour rotation of music videos seven days a week, but also exclusive interviews with the artists themselves, music news and much more.

MTV quickly became the must-have channel on cable TV, and if your family didn’t have it, frequent trips to a friend’s house down the block was a must to devour as much music as you could.

During its first decade, MTV was known for its edgy promos featuring big-name artists demanding that famous line “I want my MTV!” to encourage those who weren’t tuning in to call their cable providers at once. Soon, MTV was broadcasting in most households across America.

We dug up some of those classic commercials that feature dozens of MTV artists declaring “I want my MTV!” to gear up for our MTV weekend here on K-EARTH 101! Relive the nostalgia of when ‘MTV’ actually stood for “music television” in the videos below.

1981: The original MTV promo featuring clips of David Bowie, The Talking Heads, Pat Benatar, The Rolling Stones and more.


1983: Featuring The Police, Pat Benatar, Pete Townshend, The Clash, John Mellencamp, Men At Work and Michael Jackson.


1984: Featuring David Bowie, Cyndi Lauper, Hall and Oates, Joe Elliott, Boy George and Billy Idol.


1985: Featuring Mick Jagger, The Police, Madonna, David Bowie, Lionel Richie and more.


1990: Featuring Bon Jovi, Cyndi Lauper, Cher and more.

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