What’s old will be new again for Ford Vehicles featuring their interactive MyFord Touch system, combining their touch-screen displays with the knobs and buttons drivers are familiar with.
Over the years, Ford has been a pioneer in car technology with their MyFord Touch system, but it hasn’t been with customer complaints. Ford is hoping with bringing back the old school buttons and knobs it will raise their ranking back to where it was before problems with the system.
For Ford F-150 drivers, the knobs and buttons have returned, which Ford says “has the highest rate of quality satisfaction across the Ford lineup, at 86 percent.” They say the F-150 “blends touch-screen capability with traditional buttons and knobs.”
Even with the problems, according to Raj Nair, Ford’s global product development chief said in an interview, “The satisfaction is higher on the vehicles equipped with MyFord Touch than without. We’ve been able to spend a lot of time with customers to find what exactly are the areas that are bothering them.” Ford’s Sync and MyFordTouch are sold in 79 percent of their 2013 vehicles.
So if you hear us say “Lock it in – and rip the knob off” it may actually make sense once again!