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How Cup Color Changes The Taste Of Your Drink

Here’s a fun fact for the day: did you know the color of your cup/mug makes a huge difference in the flavor of how your drink tastes?

That’s according to new evidence collected by European researchers at Polytechnic University of Valencia and the University of Oxford, who tested 57 participants on taste perception when drinking out of different colored cups.

In the study published in the Journal of Sensory Studies, researchers served the same type of hot chocolate in four different colored plastic cups – white, orange, cream and red – and found that volunteers enjoyed the flavor of the hot chocolate more when served out of the orange or cream colored cup.

“The color of the container where food and drink are served can enhance some attributes like taste and aroma,” Betina Piqueras-Fiszman of the Polytechnic University of Valencia said in a press release according to Discovery News.

Previous research has already found that sipping out of yellow cups brings out lemony/lime flavors in drinks best; cold beverages are more thirst-quenching when chugged out of blue-colored cups rather than warm colors like red; and pink colored cups enhance sugary drinks.

This data could come in handy for chefs and food manufactures when preparing food and drinks for customers, added Piqueras-Fiszman.

[Source: Buzzfeed]

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