Winning & Losing Presidential Campaign Slogans Through The Years

With just less than 24 hours to go until election day, Americans are getting ready to cast their votes at the polls tomorrow for the next president of the United States.

In an interesting article in Parade magazine this morning, it takes a look back at some of the winning and losing campaign slogans throughout history, in which Powerlines author Steve Cone notes it’s the candidate with the better slogan that typically wins the vote.

As we countdown to election day, take a look back at some of the past campaign slogans and tell us if you agree that the candidate with the better slogan wins.


Winner: James K. Polk – “Fighty-Four Fourty or Fight!” (54° 40′ was the latitude of the Northern boundary lines of Oregon)

Loser: Henry Clay – “Who Is James K. Polk?”


Winner: Grover Cleveland – “Blaine, Blaine, James G. Blaine, the Continental liar from the state of Maine”

Loser: James Blaine – “Ma Ma, where’s my pa?” (A dig at Cleveland, who reportedly fathered an illegitimate child)


Winner: Franklin D. Roosevelt – “Remember Hoover!”

Loser: Alfred Landon  – “Let’s make it a Landon-Slide”


Winner: John F. Kennedy – “A Time For Greatness”

Loser: Richard Nixon – “Experience Counts”


Winner: Ronald Reagan – “Are you better off now than you were four years ago?”

Loser: Jimmy Carter – “It’s a matter of values”


Mitt Romney’s slogan – “Believe In America”

Barack Obama’s slogan – “Forward”

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