Lacy. Sassy. Fresh, flirty, fun! Madonna’s new junior clothing line for Macy’s, Material Girl is a mix of upper-class Gossip Girl with a punk-rock Betsey Johnson edge. Yesterday in NYC at Macy’s Herald Square, the girlie-glam clothing line had a great opening party complete with hot pink cupcakes rockin’ the words “Material Girl.”
While Mama [lastfm]Madonna[/lastfm] wasn’t there this time around, she is scheduled to appear with her daughter Lola on September 2nd for another party dedicated to the cutie-couture clothing brand.
The new pieces definitely have a Desperately Seeking Susan rock ‘n roll vibe but with that touch of class and sophistication contemporary girls are looking for in a wardrobe fit for the teens of 2010.
The giant head bow is playful while the high-waisted jeans with loose blazer are chic, runway ready and practical.
Boyish flat and flannels are glammed up with lace inserts and hot pink accents.
Lacey leggings make short-short skirts doable for teens and more punk than provocative.
[lastfm]Madonna[/lastfm] did a stellar job at representing three of the most important ambitions of a designer: what modern teens want, what will sell, and what really encapsulates the early essence of Madonna as a young material girl.